It does seem as though every single mundane item in the world now has a “designer” version. But with the introduction of the Plumen lightbulb, we were reminded that the energy-saving version of this category had remained design-free and that perhaps that was not a good thing. Nothing against a spiral, but this new twist on that design is so much more pleasing to look at, works just like its now-generic-seeming counterparts, and fits into a standard bulb fitting. It’s almost a shame to cover it up. $29, gretelhome.com